GHL Automation
Workflows, triggers, actions, If/Else logic, email/SMS, notifications, tasks, testing, and execution troubleshooting.
Angela Damasco · Philippines · Remote
I BUILD THE SYSTEMS BEHIND THE CUSTOMER JOURNEY.
I'm a GHL Automation & Web Systems Specialist with a strong website development foundation. I build and support the connections between websites, forms, CRM, pipelines, workflows, funnels, webhooks, ecommerce platforms, and follow-up systems.
Core stack
GoHighLevel
Zapier
WordPress
Shopify
ClickFunnels
What I Actually Build
More than websites.
More than websites.
I build what happens next.
I work across the customer journey—from the page where someone submits a form to the CRM, automation, internal process, and follow-up that should happen afterward.
CRM & Pipelines
Contacts, opportunities, source tracking, custom fields, tags, pipeline stages, and practical CRM organization.
Webhooks & Integrations
Practical cross-platform automation using webhooks, Zapier, field mapping, and connected workflows.
Funnels & Forms
Lead capture, calendars, forms, funnel pages, conversion paths, CRM handoffs, and workflow entry points.
WordPress Systems
Responsive WordPress builds, troubleshooting, memberships, LMS platforms, booking sites, ecommerce, and page builders.
Ecommerce Systems
Connecting customer and order events with CRM processes, follow-up workflows, tags, fields, and opportunity tracking.
Featured Automation Work
Systems you can follow.
Systems you can follow.
Proof you can inspect.
These case studies focus on the system itself: what needed to happen, how the platforms connected, what I built, and the real implementation behind it.
PROJECT 01
Shopify Purchase → CRM Automation
A connected Shopify-to-GoHighLevel system that processes customer purchase activity, updates the CRM and pipeline, applies conditional workflow logic, and supports the next stage of the customer journey.
Drag / swipe
Shopify
→
Zapier / Webhook
→
GoHighLevel
→
Pipeline
→
Workflow
Problem
Ecommerce activity needed to become usable CRM data instead of staying isolated inside the store. Customer activity had to update the right records, move opportunities through the right stages, and trigger the correct automation.
What I Built / Supported
- Shopify event integration
- Zapier automation
- Webhook implementation
- Contact create/update
- Data extraction + mapping
- Pipeline stage logic
- Conditional workflows
- Opportunity management
- Testing + troubleshooting
GoHighLevel
Shopify
Zapier
Webhooks
Implementation
Click images to inspect
PROJECT 02
Lead Nurture & CRM System
A structured lead journey that organizes application data, tracks prospects through CRM stages, and runs long-term follow-up based on pipeline changes, tags, and conditional workflow logic.
Drag / swipe
Application
→
Custom Fields
→
GHL CRM
→
Pipeline
→
Long-Term Nurture
Problem
Leads and applicants needed structured CRM data, clear pipeline visibility, and follow-up that could react to status changes without requiring manual intervention at every step.
What I Built / Supported
- Custom CRM fields
- Application status tracking
- Pipeline configuration
- Lead source organization
- Contact tags
- Pipeline-stage triggers
- Conditional nurture logic
- SMS + email follow-up
GoHighLevel
CRM
Pipelines
Custom Fields
Nurture Automation
Implementation
Click images to inspect
PROJECT 03
Golf Club Membership → GHL CRM Integration
A WordPress membership system connecting paid members and member activity to GoHighLevel, keeping membership data, trip inquiries, and game requests organized inside the CRM.
Drag / swipe
WordPress
→
Gravity Forms / PMPro
→
Zapier
→
LeadConnector
→
GHL CRM
Problem
Paid memberships and member requests originated across different WordPress forms and needed to be captured consistently in GoHighLevel without manual data entry. Member profiles, trip inquiries, and game requests also needed to stay organized and usable for ongoing CRM follow-up.
What I Built / Supported
- WordPress membership website
- Game request integration
- Paid membership registration
- Zapier → LeadConnector mapping
- Member profile data capture
- GHL contact + custom field sync
- Trip inquiry integration
- Testing & troubleshooting
WordPress
Gravity Forms
Paid Memberships Pro
Zapier
LeadConnector
GoHighLevel
Implementation
Click images to inspect
Webhooks & Integrations
Different tools.
Different tools.
One connected system.
I use integrations and webhooks practically: to move useful data between platforms, keep the CRM accurate, and make sure the right action happens after a customer event.
01 / TRIGGER
Website / Store / Form
Lead, order, booking, or member event.
02 / CONNECT
Webhook / Zapier
Pass data to the next system.
03 / MAP
Data Mapping
Map fields, source data, and identifiers.
04 / CRM
GoHighLevel
Update contacts, fields, tags, and opportunities.
05 / LOGIC
Workflow
Conditions, timing, and automation logic.
06 / ACTION
Follow-Up
Email, SMS, task, or pipeline update.
I think in workflows, not isolated features.
A form working isn't enough if the lead never reaches the right pipeline. A webhook firing isn't enough if its fields are mapped incorrectly. A workflow isn't finished until its triggers, data, conditions, and outcomes have been tested together.
Website Experience
Ten years of web work
Ten years of web work
across different industries.
A selection of WordPress and website projects across service businesses, education, media, ecommerce, creative production, and entertainment.
Tools & Platforms
The stack changes.
The stack changes.
The systems thinking doesn't.
I work most deeply around GoHighLevel and WordPress while supporting the surrounding tools needed to connect CRM, websites, ecommerce, marketing, and follow-up.
01
GoHighLevel
Automation / CRM
02
WordPress
Web Systems
03
Zapier
Integrations
04
Shopify
Ecommerce
05
ClickFunnels
Funnels
Additional Platforms
I work across existing client stacks, connecting CRM, websites, ecommerce, forms, email tools, and automation platforms.
HubSpot
Mailchimp
ActiveCampaign
Constant Contact
Calendly
Squarespace
Wix
Elementor
Divi
WPBakery
WooCommerce
Gravity Forms
Paid Memberships Pro
Ultimate Member
HTML
CSS
JavaScript
PHP Snippets
Liquid
Webhooks
DNS / Domain Setup
About
I connect the tools behind the customer journey.
I have 10+ years of remote agency experience supporting websites, CRM systems, funnels, email marketing, ecommerce, and automation workflows across multiple client platforms.
My current focus is GoHighLevel and connected business systems: building workflows, pipelines, forms, integrations, webhooks, and follow-up processes that keep customer data moving between platforms.
I’m comfortable stepping into existing client setups, understanding how the pieces connect, testing workflows, troubleshooting integrations, documenting processes, and improving the system without disrupting what already works.
My web development background gives me an added advantage: I understand both the customer-facing side and the systems that need to work after someone submits a form, books, purchases, joins, or becomes a lead.
Let's Connect
NEED SOMEONE WHO CAN BUILD THE SYSTEM AND MAKE THE PIECES TALK?
I'm open to remote roles, agency support, and selected project work involving GoHighLevel, CRM automation, integrations, WordPress, funnels, and connected web systems.